8 Tips for Optimizing Your RCS Business Messaging Strategy

Define Clear Communication Goals

Prior to the dispatch of any RCS campaign, establish purpose. Would you like to sell more, promote interaction, boost customer service, or create customer loyalty? By having these goals defined, you design meaningful campaigns. As an example, the retail brand will be able to send personalized product suggestions with pictures and carousels via RCS, whereas a travel agency will be interested in interactive booking confirmations and reminders. Your messaging can appear haphazard and inefficient without clear goals.

Personalize Beyond the Basics

Customers do not want their first name only in a message. Utilize the customer information in order to make each conversation special. As an example, you might say, Hi Rahul, want to buy our newest product, rather than, Hi Rahul, we have our latest product available at 20% off--tap below and get one. RCS can be personalized based on location-based offers, recommendations based on the browsing history, or reminders about loyalty points--all these can make the experience relevant and important.

Use Rich Media for Impact

RCS does not require you to send images, videos, carousels, and suggested reply buttons like SMS. The retention of visual storytelling is so much better than that of plain text. As an illustration, the real estate company will be able to display a 360deg property tour video directly in RCS and the food delivery brand will be able to deliver menu carousels with order options that can be clicked on directly in RCS. Rich media does not only attract attention but also makes customers' choices easier.

Simplify Customer Journeys with Interactive Buttons

Suggested actions and reply buttons are considered to be one of the most powerful functions of RCS. Rather than requiring customers to type or visit a Web site, make their experience easy. As an example, you can include such words as "Book Now," "Track Order," or "Contact Support." It is even possible to check the balance of an account, block a card in real time with a single tap of a button using a banking brand. This saves time, creates less friction and improves customer satisfaction.

Maintain Transparency and Trust

Customer relationships are based on trust. Genuine messages to be sent via RCS messages always use verified business profiles with logos and colors of the business. Speak openly on pricing, deals or terms in the campaigns. Or to give the example of the promotional discount that you are running, just state the validity and the terms as opposed to putting it in small print. Customers tend to interact better with the brands that portray firmness and trustworthiness in their messages.

Optimize for Timing and Frequency

A message may be sent at the wrong time and this will spoil it. Understand customer behavior in order to determine when your audience is at its highest level. As an illustration, lunch promotions should be promoted by food brands at around 11 AM; e-commerce flash sale promotions will be most effective in the evening. Simultaneously, do not bombard the customers with too many notifications - keep it to the frequency that will be appreciated instead of annoying.

Leverage Analytics for Smarter Campaigns

Real-time analytics is one of the most important benefits of RCS, and these are more than SMS delivery reports. The brands are able to monitor the rates of openings, clicking, button hits and even journeys that have been left unfinished. As an illustration, when a travel booking flow indicates drop-offs at the pay stage, you can send a follow-up with a quick payment option to salvage conversions. Through these revelations, you will be able to keep on improving your strategy to achieve the highest engagement and ROI.

Integrate RCS with Your Omnichannel Marketing

RCS is not to work alone. Combine it with your wider omnichannel approach covering email, social media, WhatsApp, and app alerts, to achieve the most successful outcomes.

As an example, when a customer leaves their cart, they might get a follow-up email, and a personalized RCS message that contains product image and a checkout button. This multistage method is very consistent and has a higher likelihood of customer action.

Final Thoughts

RCS Business Messaging is more than a mere evolution of SMS, it is a total revolution of the way brands can engage their customers. It provides the possibility to have more two-way conversations because of such features as rich media, interactive buttons, and the possibility of personalization.

With the definition of clear objectives, personalization, rich content, and incorporation of RCS into your larger marketing campaign, your brand may produce engaging and result-based campaigns.

RCS Brand Rise offers resources and experience to make RCS become part of your customer engagement strategy in the future.